Goal: Design a solidified brand identity for Third Degree Brands, a newsletter and substack that keeps up with all things branding.

TDB is a play off of the phrase “Third Degree Burns”, insinuating that these takes are piping hot. Third Degree Burns is also my unofficial nickname, since I am the third kid of my family. I went with an orange and black to fit the bold, fiery expression of the articles and media that Third Degree Brands puts out. The logo mark is a flame made out of a capital B to fit alongside the flaming hot identity.