Durin Drilling, a developing company aimed to optimize the precious metal mining industry.

Goal: Design a logo for the start-up and create an icon that can be used in seed funding and brand assets.

My client and I sat down at a local Greek spot and drafted sketches for his logo. He wanted to do a simple circle, but I encouraged him to explore further options due to the circle being too simple and might not be easy to remember.

We opted to create a logo with 3 encompassing circles, a skeuomorph of the diamond drill bits found on industrial mining drills.

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