Goal: To develop an identity for the FIFA 2026 World Finals held at the stadium, and design collateral to build hype for the event.

After researching popular soccer and football jerseys, I found that neon colors work best to drive that exciting vibe that these games entail. I developed a hand drawn logo and bold color palette for the game based off of a neon orange jersey. These elements came together to highlight the human and energetic passion which the Finals encompass.

The new design creates hype and excitement across New York and New Jersey, destined to drive ticket and merchandise sales. It enhances the brand perception of the finals and creates a consistent visual experience across all platforms.