Goal: Develop a brand identity for the social media app KNG, a way for young adults to compete in a BeReal-esqe challenge.

Developed completely remotely, my client and I collaborated to develop a brand identity that would separate this app from other social media companies. I employed market research alongside workshops I lead with my client to come up with the KNG word mark, pictorial mark, and letter mark.

I also included assets my client could use for other platforms to advertise and create an all encompassing visual brand.