Goal: Design a logo for a golfer-focused PT clinic in Maine that can be put onto merchandise and signage.

My client wanted me to design a logo that wasn’t too golf focused, since he wanted to attracted both golfers and non-golfers despite the clinic being specific to the golfing market. After a quick back and forth, we decided that the I in nine could work as a curved tee. This not only represents the icon of a tee but the curve of a spine, reinforcing the double entendre of the company title,